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Parker™

A parking revolution for a smarter city

When Streetline, a global provider of smart parking solutions with a vision for creating Smart Cities, wanted to extend their innovations to the consumer market they turned to Cooper.

With Streetline, Cooper designed Parker™, an iPhone and Android app that redefines city living by helping drivers easily locate and pay for available parking.
Lightning fast innovation

Streetline was a cutting-edge start-up redefining an industry that had experienced relatively little change in over 70 years. The Cooper team kept our methods lean but effective, and engaged with Streetline in rapid cycles of highly collaborative design to deliver a fully branded experience that makes parking easy by guiding drivers directly to open spots.
Calm in the chaos

Parking in busy urban areas is stressful and chaotic. It's as much a competition for space as competition for drivers' attention. Parker™ needed to help drivers navigate the streets easily yet safely.

By designing with context in mind, the Cooper team was able to create a dynamic map highlighting nearby spots that provides hands-free guidance for drivers to their destination without distraction.

Numbers indicate the parking spots available on each block.

The yellow dot shows the best place to park based on where you're going.
The smart meter

Finding a space is only half the adventure. Drivers must still pay for parking, race against time on the meter, and beware of street-parking policies that may change from block to block. Cooper designed a smarter experience with Parker™ enabling drivers to check time limits and pricing, pay by phone, and set alarms to avoid expensive parking tickets or the dreaded tow away.
Critics rave

Parker™ can't get enough press from the likes of CNET, USA Today, GreenTech and even Perez Hilton. Streetline has received great praise for innovation in transportation including: Gartner Cool Vendors in Automotive 2011, TechAmerica Foundation 2011 American Technology Awards Finalists, and Fast Company's 10 most innovative companies in transportation. Investors are equally jazzed and Streetline recently received $15 million in funding.

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Parker™

Lightning fast innovation

Calm in the chaos

The smart meter

Critics rave

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