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FlipShare
“absolutely, positively idiot-proof”When the project began, Pure Digital Technologies (now Cisco) had taken the camcorder market by storm with their wildly popular Flip video cameras. Just two years after they introduced the first point-and-shoot camcorder, the Flip had gulped up 30% of the camcorder market.
To coincide with the launch of their next-generation camcorder, the Flip MinoHD, Pure Digital wanted to deliver software for the desktop that was as friendly, simple, and fun to use as the camcorders themselves. Pure Digital turned to Cooper to ensure that the software's interaction and visual design were the perfect complement to the cameras.
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The goal:
No learning curveThe design team worked to streamline software installation and make popular features like trimming video clips, creating movies, and sharing videos approachable and fun.
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Success!
Released on November 12, 2008, the FlipMinoHD quickly racked up rave reviews. And while the camcorder itself remains the star of the show, the supporting role of the revamped FlipShare software has not gone unnoticed.
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Pogue reviews Flipshare
When the Flip MinoHD was released, David Pogue of the New York Times published a rave review. He called the software "wonderfully effective," and marveled at its low barrier to entry: "Without even a glance at the Help pages, you can view your clips, trim their ends, drag them into a sequence, add background music, and then fire the whole thing off to YouTube."
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More rave reviews
PCWorld commented: "FlipShare's movie-creation tool takes you through an easy four-step process and makes stringing together clips a snap."
Over at the Wall Street Journal, Katie Boehret said: "I found this worked much better than Pure Digital's previous sharing software... I easily named videos, and clips not saved to the computer were clearly marked as 'Unsaved.' Eight large icons at the bottom of the FlipShare software illustrate what can be done with the videos: save to computer; play full screen; share via email, greeting card or Web site... or create a movie, snapshot or DVD."
